
RID | 2026
Label & Brand Design
RID(Рід)
Noun
Represents a continuous chain of lineage, including both living and deceased individuals who have a shared genealogical and spiritual connection
Synonyms: Clan, kin, or lineage





Rid is a Ukrainian kvass crafted from fermented beets—naturally rich in probiotics, antioxidants, and essential vitamins. Rooted in centuries of Ukrainian culinary tradition, kvass has long been a staple of everyday nourishment and community.
Rid honors that heritage through thoughtful design. Its type, color palette, and illustrations draw inspiration from Ukrainian art, poetry, and architecture.
More than a beverage, Rid is a revival. It supports the health of the gut microbiome while celebrating and reawakening a vibrant cultural legacy that has too often been overlooked.




