Blühz is a footwear company founded on quality and care. The foundation of their practice comes from decades of craftsmanship that has been passed through generations. While their heritage informs their techniques, the company encourages evolution in our design, sourcing, and engineering. I used these values as the foundation of the Blühz identity system, my main goal was to expand the company's audience to younger and working class people while also emphasizing transparency in all of Blühz's business practices.